Ever wondered how much money a bar makes on the drinks they sell? Turns out, you get the best value for your money buying expensive drinks, while the cheapest drinks are actually the most overpriced.
Cheap draft Beers and bottom-shelf mixed drinks (both categories typically have 456% markup) are the worst value. The cost of the drink represents only 18% of the price you pay.
You’ll get the best value with the more high-end drinks. Markups on top-shelf mixed drinks are typically 300% and 150% on high-end bottles of wine, Business Insider found out after talking to a bar owner.
This is a summary of the video that was produced by Sara Silverstein for Business Insider. You can watch it here.