Bigger, better, boozier
One of the coolest things we did last year was upgrading our Membership. We went full Tony Stark on it, tore it apart, upgraded every part, and created Mark II. It now has better value, new perks, more live events, and private releases.
The best perk, though? Flaviaristas now get to pick a full-size bottle each quarter in addition to a Tasting Box. Granted, lasers are not included, but we're working on it.
A deluge of daring and delicious Flaviar Originals
The Year of the Pig brought us three sequels; three Deer, Bear & Moose releases; two very special blends, and a brand new potion with an awesome backstory.
Our mysterious badass Son of a Peat introduced us to his peatier twin brother, while Larga Vida's 2019 Edition added an extra Rum to the mix, becoming what it always strived to be: summer in a bottle. We also wrote the second chapter to the exciting story of Shakmat, our own Armenian Brandy.
The adventurous trio Deer, Bear & Moose worked hard to secure three private releases: DBM Craigellachie, DBM Dalmore, and DBM Linkwood 1992.
In 2019, we sought special talents in order to create something unique twice. First, a handful of Flaviar Members gathered at Breckenridge for a blending match and created Breckenridge Flaviar Blend 2019, a bona fide blockbuster.
Then, we flew four James Beard Award-nominated chefs to the WhistlePig farm in Vermont and let their creativity loose. They came up with a gastronomical tour de force we named Chef's Blend 2019. Imagine the sheer palate power and experience distilled in this juice!
To wrap up two-oh-nineteen, we released Hercules Mulligan, a Rum & Rye blend named after an American espionage hero (who saved George Washington’s butt twice). With its unique recipe that includes fresh ginger root and bitters, it’s Old Fashioned ready to go.
Oodles of palate-expanding events
Tasting is believing, and our Members did a lot of both last year. In addition to the epic tasting party in Manhattan (more about that later), they blended and tasted with Breckenridge and Sagamore; they joined us in 8 cities at 8 summer minglings; they celebrated excellence at two WhiskyX events, and they got to pair Chef’s Blend at four exclusive dinners organized by four amazing chefs.
The 7th Annual Craft Spirits Celebration happened
On October 18, smack in the heart of Manhattan, Craft Spirits Celebration, the biggest Flaviar members' only event to date took place. The epic Union Park Event Space hosted two sessions of Spirit-tasting, eating, mingling and dancing.
Over 40 brands presented more than a hundred Spirits to 1,200 Flaviaristas and their Plus Ones. There were also fun and informative workshops by D'Aincourt and Michter's for the inquisitive dram nerds. And did we mention it was all completely free for our Members?
Four chefs and four exclusive dinners
The insanely good Chef's Blend we mentioned above? Yeah, it didn't stop with releasing the Spirit. Each chef presented it on their respective dinner where they paired the Blend with their culinary specialties.
David Posey (Chicago) paired Chef's Blend with bacon-wrapped pork, while Michael Gulotta (New Orleans) swore on slow-roasted pork belly. Jamie Malone (Minneapolis) served chicken pithivier with autumn accouterments, and Justin Woodward (Portland) accompanied the Blend with beef zabuton cooked in fermented butter.
Just writing about it is mouth-watering!
The chamber of infinite riches
Our Vault that we open once a month probably isn't a well-kept secret anymore and it's likely you already know that it contains countless gems and rarities.
In 2019, the safe of superior Spirits introduced hundreds of rare drams to our Members, including The Glenlivet Scotch Single Malt 1966, Pappy 23 Year Old, and Macallan M Black.
If such delicacies are up your alley, keep an eye on those heavy gates of The Vault. We'll ping you when they open.
Like Pandora's Boxes, but with good Spirits
In 2019, 18 Tasting Boxes were launched, representing all Spirits categories. We're especially proud of our awesome Christmas threesome: two Advent Calendars (24-vial Spirits of the World and Whiskies of the World), plus the festive Whiskey Box with 12 samples we cleverly named '12 Days of Whiskey'. All in all, that’s more than a hundred delicious drams to try!
Last Christmas, we pranked you so hard
Speaking of Holiday season, Flaviar Membership is always a good gift idea, no matter the occasion. Last Christmas, however, we prepared a special original-prankster gift we dubbed the Half-Assed Collection. The idea was you get your pal an ugly basic gift such as a mug or a pair of socks, but surprise, surprise: there was also a promo code that made them our Member!
We even had a booth in New York where we tried to persuade people to buy a $300 mug. Check the video below and see how that went.
Four weeks dedicated to Spirits worship
If you were an ancient Roman, you'd celebrate the year 2772 last year, which has nothing to do with our Themed Weeks. There were four of them and we devoted all our attention to four particular Spirit categories: Japanese Whiskey, Rum, Rye Whiskey, and Scotch. That, however, doesn't mean we're not celebrating all the Spirits all the time.
Distillery Tours Toujours
If you paid attention while reading the first item on this list, you noticed that we've added a new perk to our Membership: Distillery Tours.
We've pulled some strings and made it possible for Flaviar Members to peek behind the curtain of certain distilleries around the world. Flaviaristas get to see how the juices are made, meet the makers, get special pricing, and perhaps grab a goodie bag.
New stuff in Flaviar Merch Store
We made declaring your love for Spirits easier by adding a bunch of new items to our Merch Store and brought back one of the old favorites.
In addition to the good old Flaviar pins, first-class glassware, and Steve-McQueen-level-cool coasters, we now have snazzy Flaviar socks and sweaters, rumarkably summery Larga Vida towels and T-shirts, and the beloved Flaviar Flask.
Educate, enlight, entertain!
Our blog The Flaviar Times (the very thing you’re reading right now) got quite fatter over the previous year. We’re not body shaming, we love it that way.
Exactly 139 articles were posted and what you liked the most was the list of dynamite gifts for lovers of Bourbon, and Whisky-based presents that last longer than just a simple bottle. You also learned how to stay warm with Bourbon & Rye, and how to survive a Whisky event.
A lot of you then wondered which Rye Whiskey to buy, and found out the answer on our blog.
Watch it, kid!
If we said that last year was great for our Tubes, it would be an understatement. We published 61 videos and launched three new Flaviar Original Series: Boozy City Guides, Spirits of Innovation, United Nations of Booze. We covered everything from the history of your favorite Spirits categories to what certain nations drink.
Your eyeballs loved the one where we showed you how Japanese cocktails are crafted at Angel’s Share; the one where we made the best Manhattan cocktail; the one where we told you why the heck they put worms in Tequila; the one where we travel through the history of Scotch; and the one where we learn about the story of Rum.
If this is the first time you heard about our YouTube channel, do clickety-click there and subscribe. No pressure, but our office puppy will be sad if you don’t.
It’s not us, it’s You
2019 AD was also awesome for our large family and it all comes down to you, dear Members. You posted over 16 thousand reviews and almost 109 thousand ratings. And not in vain: your palates and opinions will lead other aficionados to amazing new flavors and steer them away from those of questionable quality.
Which drams were the absolute champions, you ask? Larga Vida Xo Rum 2019 Edition, Son Of A Peat Batch 02, Drumshanbo Gunpowder Irish Gin, Eagle Rare 10 Year Old, Shakmat Armenian Brandy, and Whistlepig Flaviar Chef’s Blend ‘19.
Setting a gold standard
Speaking of the second coming of Son of a Peat, our peaty blockbuster won two shiny awards in 2019! First, the S.O.P. won a gold medal at San Francisco World Spirits Competition, where it received 996 points.
Then, it went on and won silver at the International Wine & Spirit Competition, getting 93 points.
These accolades are proof that we are doing something right. If you have Son of a Peat in your home bar, raise your glass and toast with us!
What the future holds
Now that we relived the glorious past, let’s gaze into the near future. We’re incredibly proud to announce that our very own Bourbon is coming out in early 2020. We know! It’s gonna be fantastic. Also, the Oscars of Booze are around the corner, so get ready to meet the winners of the Flaviar Awards 2020. Stay tuned!
So, 2019 was fabulous and we believe twenty-twenty will be even better. We know we’re kinda late, but happy new year to you and your kin. Cheers!