Aperol

The bright and fresh Apéritif with a deep orange color that’s the essence of Italy in a glass.

Gruppo Campari was founded in 1860 by Gaspare Campari, the tenth son of a farmer, he became a waiter at the age of fourteen where he developed an interest in food service and beverages. He went on to launch a series of very successful local bars in Milan and started formulating his own Liqueurs and cocktail bitters in the basement. The rest is history. Today, Gruppo Campari owns some of the most memorable Spirits brands in the world, including Aperol, Appleton Estate Rum, Grand Marnier, Skyy Vodka, Wild Turkey Bourbon, Cabo Wabo Tequila, and dozens more.

Aperol was invented in 1919 by the Barbieri Brothers as a light Aréritif with an alcohol content of just 11% — which is the average ABV of Wine. The word "Aperol" derives from a French term "apero," referring to Apéritif. Even though the recipes very different from its sister Liqueur Campari, the two are often compared in flavor. The complete ingredient list is secret, but includes gentian flowers, rhubarb, and chinchona (a flowing shrub). This emphasis on flowering botanicals lends a floral aroma to the bittering herbs.


Smartass Corner:
Aperol originally got its signature color from Sicilian rhubarb. Today the color is enhanced to better differentiate it from Campari.