Inicio Tequila Blanco

The Beginning of a New Tequila Era.

Inicio, which means "the beginning" is a family business minutes away from the town where Tequila was born — and yes, the town is called Tequila. Gildardo Partida and Leticia Hermosillo come from a family with three generations of Tequila distillers. And together with the knowledge of their ancestors, and the long Mexican tradition, they decided to take the Spirit production further.

What Tequila — or more specifically, the blue agave plant — needs, is a lot of sun. (Hence the sunny-looking O in the name.) That's the reason why you don't see any Tequila distilleries in Finland. Now, the beautiful plains of El Arenal smack in between Tequila and Guadalajara, they get plenty of sunshine. Agave, by the way, needs almost three thousand sunny days before it's ready to be harvested. It's a high maintenance beauty. Before you mention the utterly metal logo, let me assure you: it's background is equally badass. The angry lad dressed as a bird is actually the Eagle Knight, a member of a warrior order of the Aztec Empire. And the same way those warriors soared, Inicio Tequila is ready to fly high.

Inicio Blanco Tequila is 100% Agave Azul, and if you watched Breaking Bad, you know "azul" is blue. Blue Agave is a sacred plant around the town of Tequila and El Arenal for it's the base ingredient of the original Tequila. After this crystalline aristocrat is distilled, the producers let is settle and finish for a couple of weeks in stainless steel tanks. The know-how of the jimadores (the men who harvest the agave plant), their hard work, perseverance and passion is evident in this gentle Spirit. The unadulterated flavor of the Blue Agave is sweet, and its aroma is unmistakable.