King of Soho Gin

Creativity, character and diversity.

West End Drinks, established in 2012, is a business partnership between Alex Robson and Howard Raymond, which specializes in making premium spirits. Since we fondly support their cause, we wanted to know what they’re all about and what makes them special. The company launched their business venture with a London Dry Gin that is made by Thames Distillers, who have been producing Gin since the 18th century – making them the oldest unbroken lineage in Gin distillation. This is a good foundation for a spirit trying to stand out in the crowd of a whole host of different contestants trying to hop aboard the Gin craze train.

Raymond Howard decided to create the King of Soho Gin to honour and celebrate his father’s legacy. Paul Raymond, a property and entertainment icon from the second half of the 20th century, made the trendy London area what it is today - an area rich in creativity, character and diversity. The new spirit that his son fashioned epitomizes Soho in form and substance. The vibrant blue bottle alone is a work of art, but what’s even more important is what we find when we free the Spirit of Soho from the bottle.

Quadruple distilled, this Gin is crafted in small batches using traditional methods in a steel pot sill. You’ll find 12 botanicals inside. The lineup includes juniper, coriander, citrus, angelica root and cassia. This classically styled London Gin is complex, full-bodied, super smooth and boasts an established yet provocative flavour profile that you’ll be able to enjoy mixed or neat. Gin is the comeback king these last couple of years, so who better to lead the march than the King himself.